Key Local Facts

Our insight service will help you understand more about your customers, employees and users so that you can create the right products and programmes to raise activity levels. We can interpret data and guide you to make the right decision for you and your Club or organisation.

Understanding the local landscape:

Typical headlines and data:

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Active People Survey:

Data Set: (Ages 16+)   (Sports participation three or more times a week)

-          Swindon continues to see a year on year increase in sports participation (three or more times a week) with 19.5% of the population (16+) taking part in sport

-          Wiltshire has also seen an increase in participation on last year with 19.6% of the population taking part in sport. This figure however is down on that of 2013/14.

Sports Participants   at least 3 times a week

Data Set: (Ages 16+)   (Latent Demand)

-          Both Swindon and Wiltshire have seen year on year growth in overall latent demand from 2013/14. Latent demand now stands at 56% (Swindon) and 62% (Wiltshire)

Overall Latent Demand

Wiltshire and Swindon CSP:

Data Set: (Ages 65+)   (Sports Participation at least once a week)

-          Over 65s participation in sport has grown on last year, and is now up to 18.4% - a three year high

Sports Participants   At least once a week

Data Set: (Ages 16+)   (Those with a limiting illness or disability) (Sports participation at least once a week)

-          Whilst there has been no significant change in participation figures from 2014/15 to 2015/16, participation rates for those with a limiting illness or disability in 2015/16 is down over 6% from 2013/14

Sports participation   At least once a week

Data Set: (Ages 16+)   (Sports participation at least once a week) (Male)

Sports participation is down on last year, but is fairly stable across the previous 3 years

Data Set: (Ages 16+)   (Sports participation at least once a week) (Female)

-          2015/16 has seen a drop in female participation in sport, with figures down 2.5% on 2013/14 levels

Sports Particpation    at least once a week   Male v Female

Data Set: (Children aged 15 and under)   (Sports participation at least once a week)

-          Whilst participation figures have dropped since last year, they remain fairly stable on figures from 2013/14

Sports Particiaption   3 or more times a week children15

Data Set: (Ages 16+)   (Sports participation three or more times a week – NI8)

-          Participation has decreased annually over the past 3 years, and now stands at 25% compared to 27.2% in 2013/14

Sports participation   3 or more times a week 16 25

Cycling, Swimming, Tennis, Hockey, Rugby, Canoeing, Handball, Athletics, Badminton, Bowls, Cricket, Football, Netball, Boxing, Gold, Archery (No information on all sports except);

Swimming:   2013/14 – 6.65%     2014/15 – 6.22%     2015/16 – 5.84%

Cycling:  2013/14 – N/A     2014/15 – 5.50%     2015/16 – 7%      (Wiltshire)

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