Coaching is changing.... and so are Sports Coach UK
This re-brand is not just a name change or a redesign of our logo, it is much more.
Our view of coaching has changed, it is no longer solely about the acquiring and honing of sports skills, it is about improving a person’s experience of sport and physical activity by providing specialised support and guidance aligned to their individual needs and aspirations.
Put simply, coaching is about people who use coaching skills to create great experiences for others through physical activity and sport.
To recognise this, we are working with a wider group of partners so that we are able to provide the support needed to organisations and individuals who use coaching skills so that they, in turn, might help change people’s lives for the better and ultimately inspire an active nation.
Everyone can remember that inspirational teacher at school who just ‘got you’. The teacher who understood how to motivate, caught your imagination, made you think differently and supported you in achieving a goal that you determined yourself.
People often say that sport changed their life, but when you ask how, or what they mean, they frequently talk about the people in sport and how those people changed their life. Someone who supported them to be better, to be themselves or indeed to live the life they wanted.
Many people, without possibly even knowing it, use coaching skills to inspire others to achieve. Mums who nurture their children, managers and leaders at work who support their teams to achieve individually and collectively, kids who comfort their mates in difficult times.
Sport and physical activity provide a fantastic medium in which people can inspire and support people through coaching.
Coaching is about improving a person’s experience of sport and physical activity by providing specialised support and guidance aligned to their individual needs and aspirations.
We are UK Coaching. Through our commitment to people, passion and progress, we’re taking the lead in coaching excellence. You can find out what we're here to achieve via our four year strategy 2017-21.
Coaching is changing...and so are we... http://www.ukcoaching.org/about-us
You’ll notice the name Sports Coach UK has been replaced with UK Coaching. That’s because we’re expanding our support as an organisation. We’re taking it wider than traditional sports because great coaching goes much, much further. Over the coming months you will see this replaced on all of our materials.
Don’t worry, we’re still the same content-driven coaching organisation. We just want more people to benefit from the support we offer.
All materials branded Sports Coach UK still have the same credit, and just because we’ve changed our name, it doesn’t mean they are suddenly out of date. They still retain their original shelf life.
To find out more about the great work that we’re doing as an organisation explore our website. If you can’t find what you need, you can always contact us.