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Making social action part of life for 10-20 year-olds #iwill campaign

iwill straightlozenge logo digitalThe #iwill campaign promotes social action among 10-20 year-olds. This includes activities such as campaigning, fundraising and volunteering, all of which create a double-benefit – to communities and young people themselves. So far more than 500 business, education and voluntary sector partners have committed to embedding social action into the lives of young people – will you join them?

Making the case - Creating a double benefit through youth social action

We currently fail to make the most of the energy, talent and commitment of millions of young people in the UK aged 10-20, who have an appetite to contribute more to their communities.

Educators acknowledge the potential for youth social action to improve the academic outcomes while employers believe it can build the skills necessary to be successful in the workplace. Therefore it is vital to galvanise cross-sector, cross-party support to dramatically increase opportunities for young people to participate.

The #iwill campaign strategy is based on collaborating with stakeholders from across a wide range of sectors.  Alongside this, we have identified three core pillars of activity and these will be central to our plans.

  • We will evidence and communicate the benefits of youth social action by understanding trends, building an evidence base and telling the story of the double benefit, that young people are developing their character and skills whilst making contributions to their communities and wider society.
  • We will work to embed social action in every young person’s journey from 10-20 by integrating stimuli and opportunities to take part throughout formal education (school, college, university), other youth settings (youth clubs, uniformed organisations, sports clubs, arts and music activities), employment for the older age range and their home and wider society.
  • We will enable more high quality youth social action opportunities by increasing access to relevant programmes across the UK, opening up opportunities for younger volunteers in the voluntary and public sectors and setting out guidance for enhancing the quality of opportunities so that they deliver the double benefit.

The progress of the campaign – and the data that will inform it – is being measured through a UK-wide survey of 10-20 year-olds being led by Ipsos MORI, funded by Cabinet Office as part of their pledge. This was completed for the first time for our one-year anniversary, and the findings of this will be made public in very soon and we will make them available in our resources section.

We know young people are already doing fantastic things in their communities, but there are many more who have still not played their part.  We want to ensure ALL young people to get access to social action opportunities – creating a habit for life, developing vital skills and making a positive impact on their communities.

Get Involved - Empowering more young people to play their part

There are lots of ways people can get involved in either supporting or taking part in youth social action.

The current #iwill focus is on generating new pledges from partner organisations. Already the campaign has inspired significant commitment from a broad range of sources. So far more than 500 business, education, public and voluntary sector supporters have made tangible #iwill pledges.

If you’d like to join them but aren’t quite sure how to proceed then take a look at our pledge guidance.

Our voluntary sector partners also have a range of opportunities if you want to get directly involved. If you are a young person or an adult volunteer then please take a look and make contact with the organisation that you think can best make use of your skills and support.

iwill infographic IPSOSMORI


Wiltshire and Swindon Sport ( WASP ) aim to promote and support sport and physical activity. We can support your club, school and workplace with a range of services including:

If you think we can help you please get in touch…  Kirsty@wiltssport.org.uk  or call 01225 781500.

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