Despite election gloom let's celebrate as we enter this fabulous summer of women's sport with four, yes FOUR, world class events running in the U.K. (Cricket, Rugby, Lacrosse & Badminton - details and links below). This year the focus for WSW2017 is increasingly on getting More women, more ACTIVE - and it all kicks off next week Week (19-25th June).
More women, more ACTIVE!
In addition to more coverage for women's sports events, NGBs, Sports Federations and commercial fitness brands are pushing out the message to get the numbers of women playing their sport or fitness programmes UP!
World-class Cricket - at the grass roots!
'It's particularly important' says Seb Paynter from The England & Wales Cricket Board (ECB). ‘When you're running a world class event you need to think about traction at the grass roots. How can we get more women to attend the matches but also maximise the opportunity to get women and girls playing cricket as a result? At the ECB we have set up a nationwide network of 'Soft Ball Cricket' festivals - 180 in total - designed as TRYDays at local clubs keen to attract female members during the World Cup (details below). The challenge comes in how to reach out to an often 'new' cricket audience. That's when we discovered HerMoJo www.hermojo.co.uk - a recently-launched, FREE service that promotes ‘Female Friendly’ clubs, classes and activities in the local community all year round - but particularly in the lead up to Women’s Sports Week’.
NGBs are getting in on the act!
All NGBs are keen to engage with more women and girls so the DCMS Women’s Sports Week initiative offers a great opportunity for them to promote TRY Days and other ‘nudge’ programmes to get women to ‘bring a friend’ along. National Governing Bodies ranging from Triathlon to Hockey and Ice Skating to Croquet have taken up the baton and are using services such as HerMoJo to reach out to women and girls new to their sport.
Helen Barklam from British Triathlon said 'We came across HerMoJo as we were looking for ways to promote our 'Coaching Female Athletes’ workshops – all part of British Triathlon’s on-going activities supporting Women’s Sports Week. Now we're encouraging all of our clubs to use this free service to attract more women and girls into our sport.
It's important for women to know WHERE, WHEN and WHAT to expect when they join a new sport/fitness activity - so HerMoJo really helps.
And it's just not NGBs - commercial providers such as Clubbercise - who now have over 3,000 fitness classes across the UK - are getting in on the act. Clubbercise Founder Claire Burlison Green says ‘We only came across HerMoJo in the build-up to Women's Sports Week, it's a great way to get more women along to classes and to inspire more women to set up classes.'
‘Winter sport’ in June?
‘Promoting TRY Days around Women’s Sports Week for what's seen as a 'winter sport' can be a real challenge' says Beth Bishop, Marketing & PR Officer at The National Ice Skating Association. ‘Reaching out to a wider audience is difficult for any NGB but understanding what many women want from an activity - often a bit of coaxing not rigorous coaching, no judgement of mistakes and perhaps a coffee with the others at the end of a session - all makes for an easier 'sell'. Sport means different things to different people and HerMoJo delivers for us in context, and just in time for Women’s Sports Week.'
Women's Sports Week is a huge opportunity to get 'More women, more ACTIVE’ - all over the UK. We are told that 11m women across the U.K. want to 'get going' and often all they need is a 'nudge' to get round those excuses (not enough time, can't afford it, don't like Lycra or don't know WHERE, WHEN or WHAT I can do) - there's more info on Women’s Sports Week on The Women's Sports Network website - www.wsnet.co.uk/WSW2017 and you can follow on Twitter - @womensportsweek - so why not ' nudge’ a friend to get active or go watch a match - whatever your sport or level of fitness - find out WHERE WHEN and WHAT, or register your Women’s Sports Week activity, club or class on HerMoJo www.hermojo.co.uk
World events being held in the UK this summer - http://wsnet.co.uk/wsows
- Women's World Cup Cricket - England - 26 June – 23 July -https://womensworldcup.tickets.icc-cricket.com/events/
- World Lacrosse Champs - England (Surrey Sports Park) - 12-22 July -http://www.englishlacrosse.co.uk/RWLC17/
- Women's Rugby World Cup - Ireland - 9 – 26th August - http://www.rwcwomens.com/
- World Badminton Championships - 21-27th August -http://www.glasgow2017.com
British Triathlon are running a series of events across the UK during Women’s Spots Week https://www.britishtriathlon.org/womenssportweek
ECB Soft Ball Cricket Festivals – more info here: https://www.ecb.co.uk/play/women-and-girls/womens-softball-cricket-festivals
The culmination of WSNet's ACTIV8aFriend campaign - Let's do this in WomenSportsWeek!
ACTIVE8afriend . . . creating a worldwide legacy for @WomenSportsWeek - an 'Open to All', monthly 'nudge' to get women/girls more active - www.WSNet.co.uk/WSW2017
Wiltshire and Swindon Sport (WASP) aim to promote and support sport and physical activity. We can support your club, school and workplace with a range of services including:
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If you think we can help you please get in touch… Kirsty@wiltssport.org.uk or call 01225 781500.